The MIPCOM (Marché International des Programmes de Communication or International Market of Communications Programmes) is a key event in the international entertainment industry, attended by decision makers from the world of film and television. The 4-day event held at the Palais des Festivals et des Congrès every October attracts 9,500 delegates from over 100 countries, as well as 450 international exhibitors.
MIPCOM is one of the biggest international TV content marketplaces, but it’s also an important social event attended by international artists, professionals and film personalities. It has become a place where people from across the world and across different industries have come together to imagine what television might look like in a year’s time, or five years’ time, making contacts and networks that they will need in order to convert their ideas into lucrative new businesses.
What a better way to improve your MIPCOM experience than hosting a side event with your company? So, if you are interested in hosting an outstanding party or maybe a more corporate event we can help you find the perfect space. We will guide you through the whole process and we will put together a few recommendations to ensure your event goes off without a hitch.
Criteria for selecting the perfect space in Cannes for a MIPCOM event
Accessibility and location
Choose a space close to the Palais des Festivals to maximise attendance. Consider transport options, proximity to hotels and accessibility for your international guests.
Capacity and flexibility
Make sure the space can comfortably accommodate the number of participants expected, while offering the possibility of customising the layout to suit your needs (meeting rooms, cocktail area, etc.).
Equipment and technology
Look for spaces equipped with state-of-the-art technology, such as high-speed Wi-Fi, audiovisual projection systems and simultaneous translation services, essential for an international event like MIPCOM.
Atmosphere and Service
The ambience of the space should match the brand image of your company and your event. In addition, evaluate the services on offer (catering, security staff, logistics) to ensure a smooth experience.
Budget and availability
Consider your budget while ensuring that the space is available on the desired dates. Also consider any additional costs, such as service charges, special arrangements or overtime.
Tips for a successful MIPCOM event in Cannes
Plan ahead
Book your space and services well in advance. MIPCOM is a large-scale event, and demand for space and services in Cannes is high during this period.
Customise your communication
Tailor your invitations and communications to your target audience. Use digital tools to facilitate registration and interaction with participants before, during and after the event.
Work with local suppliers
Hire local suppliers to benefit from their expertise and network in Cannes. They can help you with logistics, catering and other essential services.
Have a Plan B
Make sure you have alternative solutions in case of unforeseen circumstances, such as a fallback venue in case of bad weather or additional technological options.
Look after the Welcome and Hospitality
Offer your guests a memorable experience by paying attention to the details of the welcome, catering and entertainment. Don’t forget to include informal networking opportunities to encourage exchanges between participants.
FAQ
What are the best areas in Cannes to hold a MIPCOM event?
Areas close to the Palais des Festivals, such as La Croisette and Le Suquet, are ideal for their accessibility and atmosphere.
When is the best time to book a space in Cannes for MIPCOM?
It is recommended to book at least 3 to 12 months in advance due to the high demand during MIPCOM.
What additional services are available for my event?
Most venues offer services such as catering, audiovisual, security and logistics. It is also possible to customise services to suit your needs.
How can I ensure a good experience for my international participants?
Include translation services, information on local transport, and catering options to suit different dietary preferences.
Contact and booking
For further information or to book the appropriate space for your mipcom event in Cannes, please contact us. Our team will be delighted to assist you.